There are important differences even among "premium" brands. Ingredients vary in quality. Many other brands use chicken by-product protein or meat by-product protein. Chicken by-product protein can contain feet and heads. Meat by-product protein may contain no meat at all. By-product protein is harder for your dog to digest. Many foods use lard or "animal fat" as sources of fat. Often these are lower quality, cheaper grades of fat.

In general, the higher quality the ingredients in a food, the more digestible it is. And the more digestible it is, the less you have to feed to give your pet the nourishment he needs.
So read the feeding instructions on a bag of dog food. If you have to feed a 50-pound dog 4 or 5 cups per day to supply proper nutrition, you know that food is a lower quality food than one that requires only 2 cups per day

Precise Foundation Formula® for adult dogs is over 90% digestible. So you can feed less than many other brands. Your dog will get the nourishment he needs without stressing his digestive system. An adult 50-pound dog needs only 2 cups of Precise per day to receive optimal nutrition. The leading premium brand requires 3½ cups per day. You can see there is a significant difference between Precise and many other premium brands.

The meat protein we use comes from the part of the chicken or lamb that you would eat yourself. On the label it is called chicken or lamb meal. We have poultry fat in all our formulas. Poultry fat converts most efficiently into energy, is great for the skin and coat, and makes our foods delicious for the most finicky eater. And, because there are no allergens in pure, clarified fat, we can have poultry fat in our lamb and rice Sensicare Formula®.

That's why we use whole, more expensive but more digestible grains as our source of carbohydrates. We also add more potent Ester-C® brand of vitamin C to strengthen the immune system and chelated minerals which are more absorbable than ordinary minerals.

Finally, we add lecithin to all our formulas. Lecithin is an important source of fatty acids, and it's great for skin and coat conditioning. But it's expensive and many brands don't have it.

Choose the Precise dog food formula that best suits your pets' needs. To see the complete analysis and ingredients for any of these premium foods, click on the Formula's link.

Puppies and Young Dogs

Puppy Formula
For all breeds up to 4 months; small to medium breeds up to 1 year.

Growth Formula
For large breed puppies, from 4 months to maturity.

Adult Dogs

Foundation Formula
Dog food for moderately active adult dogs. Chicken!

Sensicare Formula
Lamb Meal and Rice for adult dogs.

Precise Light
For less active or overweight dogs.

Precise Senior
For dogs 7 years or older.